Where Things Started

Apex Insurance Navigators was founded on a simple belief: senior insurance decisions are too important—and too complex—to be reduced to a quick sale.

Based in the Tampa Bay area, we built Apex to serve Central Florida and beyond with education-based guidance for our growing senior population. Our agents combine deep product knowledge with a commitment to clear communication. We take the time to explain how Medicare works, what extended care really costs, and how certain insurance tools can support a family’s longer-term plans.

We are independent. That means we are not locked into a single carrier’s products. We evaluate options from multiple highly rated companies so recommendations can be based on fit rather than quotas.

Our clients include individuals turning 65, people already on Medicare, families planning for a parent’s care needs, those who want greater certainty around legacy and final expenses, and families in so many other situations that need expert advice.

Whether you live in Tampa, St. Petersburg, Clearwater, or elsewhere—Apex is here to help you navigate the decisions with clarity.

Matt Coots - CEO

Matt Coots is an executive, business influencer, Amazon best-selling author, speaker, entrepreneur, podcast host, and accomplished strategist in sales, marketing and business growth. He specializes in helping businesses scale their operations to achieve lasting success and meaningful impact.

Mr. Coots is the CEO of Apex Insurance Navigators as well as a licensed insurance professional with more than 26 years in the industry. During that time he has been a part of many successful insurance endeavors providing him with a wealth of knowledge and experience that he is using to propel Apex Insurance Navigators straight to the top.

An educator at heart Matt believes that educating consumers on solid senior market financial principles combined with a strong needs analysis and outstanding products combine for life long clients and stronger, healthier communities.

Drew Hutchens - President

Drew Hutchens is the President of Apex Insurance Navigators as well as a licensed Insurance professional with a passion for helping individuals, families, and businesses make informed healthcare and financial protection decisions. His career spans more than seven years in relationship-driven sales, client consulting, and entrepreneurship, giving him a unique perspective on delivering personalized solutions built around each client's goals.

Before co-founding the brokerage, Drew built successful careers in both real estate and insurance, where he developed a reputation for earning trust through education, transparency, and exceptional service. As an independent insurance broker, he has helped clients protect what matters most through health, life, Medicare, supplemental, disability, accident, critical illness, and hospital indemnity coverage.

Drew believes that choosing healthcare coverage should be a collaborative process—not a sales transaction. He takes the time to understand each client's needs, explain available options in clear, straightforward language, and create customized strategies that provide confidence today and security for the future.

His background in business management, entrepreneurship, and consultative sales allows him to simplify complex insurance decisions while delivering an experience centered on integrity, responsiveness, and long-term relationships.

Drew earned his Bachelor of Business Management from the University of North Dakota with concentrations in Entrepreneurship and International Marketing and completed international business studies at the University of South Australia.

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DISCLAIMER: Apex Insurance Navigators, LLC is an independent insurance agency. We are not connected with or endorsed by the U.S. government or the federal Medicare program. We do not provide legal or tax advice. Clients should consult their own attorney, tax advisor, or other qualified professionals for guidance on legal and tax matters. Product availability and features vary by carrier and by state. All recommendations are based on individual circumstances and are subject to underwriting where applicable.